Month: <span>October 2016</span>

The Naming of a Company — What’s in a Name, Part II

Welcome,

Did you know that there are many suggested rules to follow when naming a business?  Apparently there are.  Anyways, here is a rundown of the Top Ten Rules that we came across in no particular order:

1. Keep to no more that 6 syllables  ✔
2. Shouldn’t be too cute or clever ✘ (I think we broke this rule 🙂
3. Avoid generic words, cliches, or obscure reference  ✔ (That’s why we didn’t go with Tend the Garden.)
4. Don’t use abbreviations or acronyms ✔
5. Have it describe what you do or how you’re different ✘/✔ (it depends on your perspective)
6. Make sure it matches your Web address ✔ (yep, good here with www.suchalush.com)
7. Come up with something that rolls off the tongue ✔
8. Check that it’s even available at the domain name registry and with the Department of State or County Clerk ✔
9. Don’t use geographic locations that limit where people think you do business ✔
10. Be careful purposely misspelling names and inventing new words ✔

Hey, 8 out of 10 isn’t too bad.  BTW, following rules 1, 5, 6, and 8 simultaneously is a maddening exercise.  It’s amazing how the human brain thinks along the same lines as others.  If you thought of something, chances are someone has already thought of it, especially after thousands of years of history.

Going through this exercise, you suddenly appreciate the creative process.  A truly original work is rare and something to behold.  You begin to realize many inventions or creations are adaptations of previous works.  And even though we didn’t invent the phrase such a lush, we hope we can adapt it to suggest a new creative meaning — a company who loves gardening, provides exceptional service, and satisfies their customers’ property needs.

So now when someone says Such a Lush, we hope its because you want gardening done and you’re thinking of our company, Such a Lush LLC.

Thank you for your support.

The Naming of a Company – What’s in a Name, Part I

Welcome,

You may be wondering why we chose the name Such a Lush for our company.  After all, it does have a derogatory meaning for drunkard.  You may think we sell alcohol, but we don’t.  We’re a gardening, landscaping, lawn care, and snow removal company a.k.a. all season property services in the Syracuse, NY area.

Or maybe you are like others who really don’t care, and we could have even gone with Joe’s Plants, as long as we provide exceptional, honest service.  That’s what you care about, and we agree.  No fancy name needed.

We could have taken the no fancy path, but for better or worse we didn’t.  We aren’t marketing geniuses, just people who love gardening.  And that’s where our name does comes into play, drawing on inspiration from a friendly gentleman named Ron who described living in the Valley (Syracuse, NY) as being nice and lush with plant growth during the summer. We couldn’t agree more Ron.

So the word lush definitely is appropriate.  Listening to all the suggestions on how to name a company and maybe breaking one or two, we had our a-ha moment and named our company, Such a Lush (see Part II).  So here is what we hope our name is telling you:

1. Your yard will be cared for because we love gardening
2. You’ll get that natural, artistic look because we are creative (our logo is a flower in a martini glass)
3. You’ll get a new experience because we are different and not following the pack

It is now our task to create a secondary meaning for such a lush to mean Such a Lush, a company that provides gardening, landscaping, lawn care, and snow removal where exceptional service is our primary aim.  We want you to love your yard, and if needed we are here to help you achieve that

Thank you for your support.